The new brand assets will be rolled out from July 2017, and include a new logo, imagery and key message that Rowan Dartington’s business is not just about running investments but that it takes wealth management personally. The positioning was developed by Halo, a Bristol-based independent creative agency. The new strategy reaffirms Rowan Dartington’s commitment to its stakeholders and the quality of the service it provides to them.
Graham Coxell, executive chairman at Rowan Dartington, commented:
“The evolution of our brand strategy provides a true reflection of Rowan Dartington today. We know that every client is different and every investment decision is personal. By looking at the big picture and then applying that knowledge to the individual portfolios that we manage, we are better placed to help achieve the goals and ambitions of clients, both now and in the future. Developing new brand purpose and distinctive identity is a bold step and will better reflect what we really do.”
For further information, please contact:
Chantal Heckford, Lansons, 07801 748683, firstname.lastname@example.org
Victoria Haworth, Lansons, 0207 490 8828, email@example.com
About Rowan Dartington
Established in 1990, Rowan Dartington is a wealth manager with a branch network across England and Scotland and responsible for client assets in excess of £1.5bn.
The Rowan Dartington private client business specialises in financial planning and discretionary investment management as well as providing a broad range of stockbroking services.
Rowan Dartington Signature is a specialist, whole-of-market discretionary fund management business dedicated to supporting and servicing the needs of intermediaries and their clients. It has worked alongside professionals including independent financial advisers (IFAs), solicitors and accountants for over 20 years. Rowan Dartington Signature is a trading name of Rowan Dartington.
Rowan Dartington has won multiple awards for performance and is Defaqto 5 star rated.