Meta Ignites Fresh AI Optimism Across Technology Stocks

AI Enthusiasm Returns as Meta Leads Gains Across US Markets

28/09/2026
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Meta’s AI Launch Lifts US Markets as Technology Stocks Rally

The latest artificial intelligence (AI) product launch from Meta Platforms helped US equities deliver another positive week despite ongoing concerns around inflation and higher interest rates. In recent weeks, sentiment across the AI value chain had been weighed down by comments from leading frontier model developers, including Anthropic and OpenAI, who argued that the pace of AI development was accelerating too quickly and warranted greater caution. Against that backdrop, the release of Meta's "Muse" AI agent sparked renewed optimism. Muse is designed as a more autonomous AI assistant, capable of completing increasingly complex tasks on behalf of users rather than simply responding to prompts. Early adoption was strong, with downloads reaching several million within little more than a week of launch. The positive reception helped reinforce confidence in the commercial opportunity surrounding next-generation AI applications, driving Meta's share price more than +10.0% higher over the week. The improvement in AI sentiment provided a meaningful boost to broader US markets. The Nasdaq advanced +2.1%, while the S&P 500 gained +1.2% (both in dollar terms). Technology and communication services were among the strongest-performing sectors, more than offsetting weakness across areas such as utilities and energy¹.

Elsewhere, equity market performance was somewhat more mixed. In Europe, the MSCI Europe ex UK Index advanced +0.8% (in euro terms) as improving sentiment towards the technology sector helped offset a more challenging macroeconomic backdrop. The FTSE 100 delivered a more modest gain of +0.3%, with the UK's limited exposure to technology and AI-related companies making it difficult for the market to keep pace with more growth-oriented peers. Across Asia, returns diverged. The Shanghai Composite declined -0.6% (in renminbi terms) during a holiday-shortened week, with strength amongst several AI-related names proving insufficient to offset weakness elsewhere in the market. In contrast, Japanese equities performed strongly. The Nikkei 225 gained +2.1% (in yen terms), despite trading taking place on only two days due to national holidays. Technology and semiconductor companies were once again among the primary drivers of performance, benefiting from the improving sentiment towards AI. Japanese banks also contributed positively as rising domestic bond yields supported expectations for improved earnings prospects across the sector.

Finally, commodity markets remained volatile despite relatively modest moves at the headline level. Brent crude rose +0.3% over the week to finish around $104 per barrel, although that masked significant swings in sentiment. Support came from renewed Houthi attacks on Saudi infrastructure and the associated concerns around energy security, while hopes that fresh negotiations between the US and Iran could lead to a diplomatic breakthrough helped temper further gains. Meanwhile, gold retreated -1.7% to $4,280 per ounce as investors adjusted to the prospect of higher interest rates for longer. Rising bond yields and firmer rate expectations reduced the appeal of non-incomegenerating assets, weighing on the precious metal despite the elevated level of geopolitical uncertainty.

¹ T. Rowe Price – Global Markets Weekly Update, 25/09/2026

 

Macro Data

 

CountryIndicatorPeriodActualForecastPrevious
UKFlash Composite Purchasing Manager IndexSeptember51.7052.0052.50
USDurable Goods Orders MoMAugust0.00%-0.40%1.10%
Flash Composite Purchasing Manager IndexSeptember58.40-56.00
New Home Sales Annually Adjusted UnitsAugust0.684m0.615m0.607m
EuropeFlash Composite Purchasing Manager IndexSeptember53.1051.7052.00
JapanFlash Composite Purchasing Manager IndexSeptember52.50-53.50
ChinaN/A----
Source: Refinitiv Workspace

In terms of macroeconomic data releases, last week was relatively quiet, with flash Purchasing Managers' Index (PMI) surveys from the UK, US, Europe and Japan among the few notable updates. Starting with the UK, the Composite PMI, which combines activity across the manufacturing and services sectors, fell -0.8 points to 51.7 during September². Both components remained in expansionary territory but pointed to a slower pace of growth compared with previous months. Despite the moderation, the survey still provided some encouragement. September marked the third consecutive month of expansion following the contractionary period that emerged in the aftermath of the Iran conflict earlier in the year, suggesting economic activity has continued to recover despite elevated energy prices and a more challenging global backdrop. One area that remains firmly on investors' radar is inflation, with businesses continuing to report meaningful cost and pricing pressures. Given the heightened sensitivity of central banks to any signs of inflation persistence, these indicators are likely to remain closely watched in the months ahead.

² S&P Global – UK Composite Purchasing Manager Index, September 2026

Sticking with the PMI theme, the US Composite PMI painted a notably stronger picture of economic activity. The index surged to 58.4 during the first three weeks of September³, an increase of more than two points from the previous month and the strongest reading since July 2021. It also marked the fourth consecutive month of accelerating growth, underlining the resilience of the US economy despite higher borrowing costs and growing geopolitical uncertainty. Similar to the UK survey, respondents reported a renewed increase in pricing pressures, driven in large part by higher fuel and transportation costs.

Turning to some of the other US economic releases, durable goods orders were broadly unchanged in August, following two consecutive months of growth⁴. Beneath the headline figure, however, there was a degree of divergence across sectors. Demand for nondefence aircraft weakened during the month, although this was largely offset by stronger orders for defence aircraft and related components, helping to keep overall activity stable. The figures suggest that business investment remains on a reasonable footing, although momentum has moderated compared with recent months. The housing market, meanwhile, delivered a more encouraging update. New home sales increased by +6.4% in August to an annualised rate of 684,000 units, comfortably exceeding expectations and reaching their strongest pace of the year despite the persistence of relatively high mortgage rates⁵. Supply conditions were broadly unchanged, with 483,000 new homes available for sale, equivalent to around 8.5 months of supply. The median sales price also edged higher to $393,700.

³ S&P Global – US Composite Purchasing Manager Index, September 2026
⁴ US Census Bureau - Manufacturers’ Shipments, Inventories, & Orders, August 2026
⁵ US Census Bureau - New Residential Sales, August 2026

Returning to last week's PMI surveys, the picture in Europe continued to improve. The Eurozone Composite PMI rose 1.1 points to 53.1 in September, marking a third consecutive month of expansion and reaching its highest level in more than three years⁶. The improvement was broad-based, with growth strengthening across both the manufacturing and services sectors, suggesting economic momentum remains on a firmer footing despite ongoing energy price and inflation concerns. At the country level, there were further encouraging signs. France returned to expansion for the first time in ten months, while Germany recorded its strongest productivity growth in a year.

⁶ S&P Global – Europe Composite Purchasing Manager Index, September 2026

There were no major data releases from China last week.

DayCountryMeasurePeriodForecastPrevious
MondayN/A----
TuesdayUKBank of England Money & Credit ReportAugust--
WednesdayChinaOfficial Composite Manufacturing Purchasing Manager IndexSeptember-49.50
ChinaRatingDog Manufacturing Purchasing Manager IndexSeptember51.6051.50
ChinaRatingDog Services Purchasing Manager IndexSeptember-51.40
JapanRetail Sales YoYAugust3.30%4.00%
UKRevised GDP QoQQ2'260.40%0.40%
USRevised GDP QoQQ2'261.50%1.50%
ThursdayEuropeUnemployment RateAugust6.40%6.40%
FridayEuropeFlash Consumer Price Index Inflation YoYSeptember3.60%3.20%
JapanUnemployment RateAugust2.40%2.40%
USAverage Wages YoYSeptember3.20%3.10%
USNon-Farm PayrollsSeptember84K162K
USUnemployment RateSeptember4.10%4.10%
Source: Refinitiv Workspace

 

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